Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 J&J Scents Ads with Baby Powder - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

J&J Scents Ads with Baby Powder

Author Image

By: Jamie Matusow

Editor-in-Chief

Johnson & Johnson has added the famous aroma of its iconic baby power to ink used for scented ads in newspapers and women’s magazines. The brand has successfully infused the smell of the baby care product into a selection of Indian dailies. The campaign was designed to use the olfactory-based experience to evoke sweet memories of caring for a baby. The powder fragrance was incorporated into the newspaper ink, which made the ad page smell “like a newborn,” without compromising the quality of printing. The ad features a photo of an Indian mother holding a newborn on her chest.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters